What does it consist of "The Art of Not Lowering Your Arms"? What do you want to convey to us? Estrella Galicia in these difficult times? Let's check it out below.
The art of moving on
We know we are going through difficult times. Inflation, unemployment and the cost of energy are of concern to the vast majority of citizens. However, humanity has lived through tougher times. That is why it is still advisable to preserve the optimism. Thus, Estrella Galicia launches a new campaign that invites the esperanza.
Su «Art of not Lowering the Arms» It is a set of nine posters that represent arms of different colors lifting a bottle. The goal is for each person to interpret them from their own individuality, their worldview and their experiences. In this way, the slogan of the campaign: "forbidden to lower your arms", takes on meaning.
Furthermore, each of these nine posters contains its own harangue. "Get up and..." are the first two words of each. Behind them is a series of verbs that change depending on the artist who has designed the piece. In addition, we make it clear that they are also internationally renowned people. Here goes the list:
- Lidia Cao – Get up and… discover
- Leandro Barea – Get up and… give your opinion
- Jericho Delayah – Get up and… feel
- Kate Prior – Get up and… scream
- Manu Viqueira – Get up and… add
- Elías Taño – Get up and… don't be satisfied
- Marta Cerdá – Get up and… create
- Yarza Twins – Get up and… reinvent yourself
- Christian Barthold – Arise and…remember
- Genie Espinosa – Get up and… do it
Who has designed them?
Posters of "The Art of Not Lowering Your Arms" They will be exhibited on billboards, canopies, columns and canvases. They will also do it on social networks and in all kinds of digital media.
So that you understand this way of making art, we briefly explain the trajectory of some designers. For example, working as a poster designer for James Victore has been exhibited in MoMa. On the other hand, Manu Viqueira He has made video clips for prestigious groups. Some of them are Green Day, Gary Clark Jr, Love Of Lesbian, Soziedad Alkohólika and La Pegatina.
To finish, we also give as an example Kate Prior. She has worked as a freelancer for big brands like ASOS, Adidas or the online music magazine Pitchfork. Thus, it is seen that Hijos de Rivera Trust the best for your new campaign. So, the point of this is to inspire us to keep going no matter what.
