We eat less meat than last year. This has been reflected in a survey carried out by the ProVeg organization. In addition, it ensures that the Spanish we prefer plant alternatives. We are even willing to pay more for them. The problem? The lack of options in supermarkets and their prices. Do you want to know what the results reflect? Here we tell you.
The survey
ProVeg International is an organization that seeks to make the population aware of the importance of veganism. Next to Innova Market Insights, the University of Copenhagen and the University of Guent have conducted a survey. This is called “What do consumers want: a European survey on consumer attitudes towards plant-based foods, with a focus on flexitarians ”. All this as part of the Smart Protein project.
For this they have had the participation of 7.500 people. All of them from various European countries. Some of these are Austria, Denmark, France, Germany, Italy and Spain. Once the results are known and looking at our country It is concluded that so much meat is being stopped. Specifically, 46% of Spaniards say they eat less meat than last year.
“The survey suggests that there is a tremendous potential for plant-based foods in Europe and gives the green light to all relevant stakeholders to develop more and better products. Consumer demand for alternative proteins is growing at a remarkable rate, with no end in sight”Explains Verónica Larco. Who is the communication manager of ProVeg Spain.
Results from Spain
Un 46% of the Spanish participants consider that they eat less meat than last year. In addition, four out of ten plan to reduce their consumption in the coming months. It's more, the 28% is considering starting eat meat sporadically. For this reason, 47% of consumers admit to resorting to plant alternatives. As long as you keep the same texture and flavor as those of animal origin. Even the 23% are willing to pay more for it.
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Burgers, chicken breast and minced meat are the most required products by vegetarian consumers. They ask for more quantity and variety. In relation to fish substitutes, users claim to be able to purchase other options. These could be vegetable and tuna fish sticks, as an example of canned fish. Likewise, it is striking that Spain is the country most likely to consume vegetable cheese. Un 36% of the population have confessed that they would consume it.
Also, they would like supermarkets to offer grated plant-based cheese, sliced and mozzarella. As with baked goods. Those who exclude animal ingredients are better valued by 42% of Spanish respondents.
Obstacles
Of all those surveyed, 52% say they do not have enough information to comment. For which they demand more. Likewise, 49% believe that products of plant origin that replace meat are too expensive. While the 32% do not find them attractive or appetizing. To this it is necessary to add the limited availability and alternatives that catering offers. 46% of consumers think that outside the home they do not have enough vegan or vegetarian options.
Despite this, the 62% of the population is considered omnivorous. Being 30% of them flexitarians. That is, they continue to eat meat from time to time, but try to reduce it. 63% maintain the same diet that they followed five years ago.
Context
This survey is released when world leaders meet at the COP26. In order to discuss actions to achieve your climatic purposes. This is related because animal products account for 82% of carbon emissions of European diets. However, with the move towards plant-based diets, this could be reduce from 30 to 90%.
Like Spain, the rest of Europe agrees that it eats less meat than last year. Less than 40% intend to reduce their consumption in the next six months. While approximately a third of them also want to cut down on dairy.
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👉 Daniel Humm, renowned chef, was fired from a London hotel, for trying to "reinvent" the restaurant's menu and make it 100% vegan.
"For me, the future is based on plants," said Humm through his Instagram account. pic.twitter.com/opH1zP9f7l
- DELPY 📱🎬 (@delpynews) November 13, 2021
We believe that to improve our health and the environment we have to change our habits. This is because our culture has accustomed us to an abusive consumption of meat. However, we agree with the view that, in general, we are not helped. In other words, supermarkets do not offer many alternatives. And when they do prices are not accessible to the entire population. Therefore, from here, we encourage you to apply the theory that we all know to our routine and to make a little effort. And what do you think?
