Why Budweiser give away beer and what does this have to do with women's football? Discover the paradigm shift that has only just begun. This goes far beyond free beer. Let's see it!
How do I get my free beer?
This is not the plot of any movie. The brand Budweiser currently offers 150.000 free beers to support the English soccer team. Why? Well, because it's over Women's European Championship. This has been won by the England team by defeating a rival of the stature of Germany. That is why the brewery has decided to celebrate the victory in style.
El Women's Football it has more and more circulation. That is why it is interesting that today it is sponsored by various brands that ignored it a few years ago. One of these, Budweiser, has decided to do it since cupones via Internet. These are redeemable in stores Tesco throughout the country. So if you hurry up and live in England you can get your free beer from 0 liters. Undoubtedly, it is an uninteresting way to get a foot in the market.
As an example of another beverage brand involved in women's football, we can highlight that of Eagle. not known outside of Colombia. However, today you find posters in which the players of the women's team appear next to the bottle of this brand. This advertising contract is included within the campaign to support the selection in the America Cup.
Something similar also happens with the Victoria Brewery, mark of the Canary Islands. This company signed an agreement in June 2021 by which it became the official beer of the Spanish selection men's and women's football. However, it is curious that a brand of alcoholic beverages sponsors a team of high-performance athletes.
In other words, the demands of training and performance in matches means that most do not drink it. The best exponent of this is the English coach. sarina wiegman, of Dutch origin, declared after drinking a Heineken at the celebration the following: «For the first time in years I've had a beer."
Conclusion
As we have just seen, the case of free beers is not the only incursion of breweries linked to women's sports. It's about a cultural, that has just begun but that will stay. How about? Do you think the sponsors will one day give the same visibility to women's football than the one in men's?
