Al beer boom which is seriously beating it up, the Valencian supermarket chain, which is so popular in our country, has also joined. To have only seven craft beer suppliers in Mercadona and other, since last year they are 40. A clear bet that has seen new marketing options in Spanish producers. Above all, to comply with the beer demands of consumers, increasingly interested in trying new styles and types of beers. Learn more here.
Shift towards brewing specialization
Numerous local suppliers of craft beer in Mercadona They have joined the chain to be able to sell their beer productions. The company decided to expand and specialize its offer in 2017, after completing its client study. This innovation work together with more than a thousand consumers allowed him to detect absences in the beers sold.
Thus, he was able to approach a new linear to update his category. So much in these drinks basic (soft, classic, special and southern flavor) as most specific, going through the combined or without alcohol. With this, the total number of providers of 7 to 40, between national (28) and international (12) brands.
In this sense, in 2018 it reached 240 million liters purchased and, among them, those of craft beer in Mercadona. A volume also translated into greater wealth for the Spanish countryside, selling barley to producers.
Craft beer offer in Mercadona
In supermarkets you can find up to 21 references from craft beer in Mercadona. Of this total, the brands Mica, Kadabra, Barcelona Beer Comany, Tibidabo and 15 & 30 They are the latest additions to the Valencian firm.
The rest of the craft beers are tyris, The Sagra, Arriaca, The Virgin, Alegría, Gara, Mulhacén, Nazarí, Birra & Blues, Premium Beers, Rosas, Alma Turdetana, Gaitanejo, Domus, La Salve and Toro.
