BeBold wine It is the company that sells you the wine that they consider. This decision is made by a algorithm who knows what you want. The Artificial Intelligence It is a reality that will remain and every time it surprises us with a new application. Its creators admit that they are not experts in wine, but nothing happens. They are only a few Aficionados to this drink that they did not know what to choose when they were in front of the store shelves. Now, thanks to their passion for technology, they let it be the algorithm that decides. Will this system be so perfect?
The Netflix model?
"98% coincidence." That's how Netflix It tells you the series and movies that it thinks you will like. It is not that you have been surveyed. Thus, the server's algorithm takes into account the ingredients that all the content you see shares. That's where part of their success comes from. That is why at this moment there are millions of people about to start a new series that Netflix has suggested to them. The mechanism works.
However, the big data has many more applications. From keeping a pandemic at bay to selling wine. BeBold wine is a startup recently created. Its three founders bring us a novel idea as well as surprising. It is a wine sales service ecommerce (via Internet). What sets it apart from the rest is that Artificial Intelligence decide for you. It is the company that tells you what you are going to buy. Rather, they are the company's machines Joaquin Cabezas, Mauricio Salazar y Rafa romero those who decide.
How does BeBold Wine work?
The fee costs 39'90 euros per month. Its website explains in a very detailed way the instructions you must follow:
- Fill in a brief poll (Survey) so that the algorithm stays with your tastes. The questions are as diverse as your opinion of citrus or how you like your coffee.
- Artificial Intelligence processes your survey along with thousands of reviews.
- They send you three bottles of wine every month of 75 centiliters each.
- You give opinion of them so that BeBold wine fine-tune the algorithm.
The safest thing is that you will be satisfied. The catalog is very extensive and includes all the Denominations of Origin from Spain. According Mauricio SalazarCEO of the company, "no one would easily find them in their nearby store." They are different wines capable of surprising any palate. Offers classical as Duero River, Rioja or bull. It also incorporates some less demanded such as Bierzo, Illa de Menorca, Tenerife or Costers del Segre.
La initial investment of the project has been 90 thousand euros. Their expectation is to amortize this amount in the fourth quarter of 2021. They are moving to attract investors potentials. Its main objectives are to attract new users, increase relationships with agents in the sector and develop new arrivals for the platform. Among these we can mention the inclusion of a greater diversity of wines and launch a purchasing platform. It has also been proposed to give further customization to the monthly box of bottles.
The age of machines
While this technology can make you discover amazing wines that you might not otherwise taste, it also has drawbacks. The greatest of all is to become dependent on machines to make decisions. If the algorithm only sends you the wine you like, you will never get to gamble and buy a bottle under your criteria. Leaving the comfort zone is always risky. It may be that you buy a bottle on your own and you don't like it. Although it may also be the best wine you have ever tasted.
Life is just a game that you have to bet on if you want to win. The fact is that sometimes we discover totally surprising things by surprise (serendipity). Can human beings believe in free will if they leave their decisions in the hands of the technology? Is our criteria already conditioned by the market and society? Can the algorithm be slanted by the criteria of the programmers? Would we leave important decisions such as choosing a partner or profession in the hands of computers? These are questions that will become more and more frequent. Now, Be Bold Wine is an example in the wine market.
