Meet the Cría Cuervos wine. You have surely completed the saying in your head. However, now it is also a brand of this drink whose essence is the rebellion and enjoying life. Today you will discover the birth of this concept from the hand of some marketing experts supported by a footballer and a digital manager. Raise crows and ...
A rebel Verdejo
El green for Millenials Mavericks has hit the markets. Your target audience ranges from 20 and 45 years. Without a doubt, it is intended for individuals who they are not experts in the matter but looking for experiences beyond taste. These would be based mainly on enjoying the present. "Here and now: like crows" is their catchphrase, for a reason. Even if you raise your child in the dogmas of wine tasting, you create a brand that dispenses with them.
Getting technical, it is a organic white wine. Has aromas characteristic of the Verdejo grape that are reminiscent of sweet grapefruit and the pineapple. In addition, it has light notes of anise e fennel. Not to mention that your acidity is just right. Thus, it is dry in the mouth and at the same time refreshing. It is ideal to drink anywhere and anytime and can be enjoyed in both summer and winter. Its creators recommend it to accompany fish, ceviches, sashimis and white meats.
Your bottle is transparent y silk-screened with a minimalist and simple label. It's white like the kind of wine under the glass. This allows you to see a transparent liquid that evokes freshness and youth. Its origin is located in the town of The Dry (Valladolid), so this wine is protected by the Rueda Designation of Origin.
It is presented as a premium wine but at the same time affordable. Its retail price is 11'90 euros. This sale is made exclusively through the Internet, since the brand is digitally native. The E-commerce It is the order of the day as we already verified in the article of Born Rose. This is carried out through its own website that is under maintenance. However, the store works properly.
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Where did the idea of Cría Cuervos wine come from?
The creators of this brand fit in with the philosophy they represent. Javier Munoz Lazaga (Project director), Adrian Martin (Art Director) and David Martín (Creative Director) is the creative trio of creative consulting Summit. This is dedicated to helping the brands that hire it to connect with the public. So we are talking about a marketing company.
This same consultancy has given life to the wine project to which two other people have joined. One is the music manager Sandro Avila and the other the footballer Pedro Obiang. The latter, who passed through the West Ham United, play right now in the Sassuolo from Italy. They say of themselves that they have a creative ability and a business vision out of the ordinary. In addition, they consider themselves "enjoyers and nonconformists."
They detailed that the Cría Cuervos wine It was born from a meeting of the founders in which they tried to find a symbol. This should be in accordance with its principles and avoid conventions. That is why they chose the famous saying that we all know from "Raise crows and they will gouge out your eyes". It seeks to reflect a celebration of the life of the brave man who builds his own dreams in his own way. It is a mirage that you enjoy every step of the success process regardless of what they think of him or her.
The end goal
What they are looking for is no secret: bring the wine down to earth. They are tired of the snobbery that surrounds the world of this drink and so much unnecessary ceremony. They want to bring wine to any type of consumer who wants to have a drink. The key for them is to enjoy it when you want it the most. This point of view is not new among viticultural entrepreneurs. The number of Millenials tired of pomposity grows. It grows at the same rate as initiatives like this or BeBold wine. Are we facing a generational schism with the launch of this Cría Cuervos wine?
