La Toro Designation of Origin it's going to conclude a 2019 record with an increase in sales of more than 10%. This will mean for the DO Toro reach a total of 15.135.000 bottles sold. This increase has been motivated mainly thanks to the growth of the commercialization of wines red and young oaks. Learn more in this article.
By segments, in terms of young wine The total figure of 6, 2 million bottles has been reached, 550.000 for white and 417.500 for rosé. In this way, young wines are those that have noticed the increase with a 30% with respect to previous comparisons. Reds Oak trees they are stable compared to a total of 6,5 million bottles. All this highlights the permanent positioning of Toro in this category segment that consolidates and even increases its total percentage.
In addition to the aforementioned, it is worth noting the increase in the marketing of wines with the Reserve back label. In this case, the DO Toro get an increase in 20% with respect to the previous period. According to the President of the Regulatory Council of DO Toro, Mr. Felipe Nalda, this rise is due to the fact that “Toro is an area of great wines. It also has a great acceptance in the market ”.
A record and excellent 2019
Toro In this way he manages to make history by achieving for the first time this figure in a record 2019. In this way the Designation of Origin consolidates and reaffirms itself as one of the most influential not only nationally but also internationally.
The efforts of the wineries, winegrowers and of the own Regulatory Council Over time they have managed to position and make known to the public the excellent wines that are made in Toro. Thanks to all that work, this historical milestone that supposes a before and an after in the trajectory.
In recent years there has been a Growth trend I continue in this DO, largely due to both economic and human efforts in promotion and advertising. As the president himself explains Philip Nalda, "We must continue working to maintain and increase this wonderful data that we are obtaining." Because a 2019 record you can always lead the way to new successes.
