After one year of the first joint promotion of the DO Somontano and Teruel ham, the results of the campaign have been very positive. Thus, at least, it can be revealed from a recent nationwide investigation by GfK. El wine and ham of both appellations of origin has increased its prestige. This is because 32,5% of those surveyed know the DO Somontano Wine, while 57,6% claim to distinguish the DO Ham of Teruel.
The data confirm the success of the wine and ham campaign of both DO
Under the title of «We follow a path, ours», the promotional campaign of both DO within the project Denominations of Origin of Europe, much more than a place, the success has been visualized in the statistics collected by the surveys. All of this based on the fact that the 60% of consumers see it relevant to consult the DO before buying a food.
In the case of wine and ham within Somontano and Teruel, respectively, both brands enjoy prestige. Also well positioned in the market. However, the numbers of the 2018 put still in best positions at two DO, compared to the previous year.
So the characteristics that predominate in these wines and hams are their the origin (70%), his quality (30,6%), his Trust and a of the two foods. That's what buyers take into account when choosing one of these products. More than a half of respondents admit to looking at the DO of the wine and ham, particularly in the first (62,2%).
Furthermore, the weekly consumption both wine and ham is also above 50%. This data gives even more popularity to two of the great products of Spain. Both will continue to share advertising until 2020 if the agreement is prolonged.