The vast majority of consumers in Spain and also in the rest of the world increasingly give more importance to sustainability. This is reflected by a study published by the consulting firm Nielsen. The agri-food sector and specifically gastronomy play a very important role in this.
The study shows that more than 70% of Spaniards consider sustainability a more important issue than just two years ago. The survey reflects with percentages of more than 60% the people who make an effort to recycle more and better. With the same percentage of people who avoid plastic bags in their purchases and who take into account that energy is green.
On the other hand, 49% of consumers say that the cost of more sustainable products prevents them from taking sustainability actions.
A wake-up call for producers
The study reflects that a big problem with products that are sold as sustainable are not very transparent. One of the claims of consumers is that the producers or manufacturers of products show and guarantee their sustainability in some way. A subject that contrasts when 77% affirm that they would not buy or stop buying any product from companies that do the so-called "greenwashing".
All of this is a wake-up call for producers to improve their sustainability and communicate it better. Of course so that they do not carry out greenwashing actions since they also run a great reputational risk.
Sustainability in gastronomy
Everything indicates that the ecological concept is gradually becoming outdated and short. It is of little use to consume and produce organic food if they do not respect the environment or if the carbon footprint or water footprint is not taken into account. Transparent and global sustainability must be demanded. A concept that the younger generations take into account in their consumption.
A clear example of sustainability in a holistic way are the initiatives that the Sustainable Restaurants Foundation is carrying out from a sector such as the restaurant industry. This entity aims to help restaurants on the path towards a more global and transparent sustainability. All this is shown with the new identifier BeeCircular.
