Midori is the new application that motivates you to participate in the circular economy. This startup aims for a more sustainable world. For this reason, through their system, they promote the reuse and recycling. Do you want to know more about this innovative idea? We tell you everything here.
What is Midori?
The need for a future more sustainable environment it's undeniable. Many of us are already aware, others are not, but we do not know where to start or what to do. In order to help us in this process, born Midori. It is an application that aims to become the starting point for all those who want to join the circular economy. But what is this type of economy? a model of production and consumption. This is based on sharing, renting, reusing, etc.
In other words, the goal of this startup is to help people recycle materials and products as many times as possible. in order to create added value. The app's performance is simple. The user only has to download Midori and, in it, write down all the circular economy actions that you carry out daily. In this way, the system guides you to incorporate these habits into your routine. Just as you dare to get it.
This is through awards. For each action, the application awards a point to the consumer, with which he can get prizes from the collaborating companies. In its first month of operation, Midori managed to get more than a thousand circular actions carried out. which translates as more than 130.000 points distributed among around 150 users.
Actions within companies
The startup not only rewards users. But also has offered its technology to its companies collaborators. To promote the circular economy from within. “It is something that we are testing as part of the collaboration with the companies that give the awards. We offer our technology so that can create their own Midori internally, with personalized prizes from the companies in question” they explain from Midori.
https://www.youtube.com/watch?v=6xJJsG4iYbQ
“So we created a circle system where no waste is generated thanks to the collaboration between people and companies through Midori” assures Alejandro Ponce, the founder and CEO of Midori. Furthermore, he adds that Midori guides the user so that waste does not end up in the wrong container "The intention with our service will be to improve the current system in terms of real recyclability rate"
And what's next?
The ultimate goal of this company is to recycle products for keep your materials and with them create a new one. Process that Midori has in mind for the future. The day the system becomes obsolete and has to be recycled, it will become a application responsible for collecting waste at home. "Midori will recycle everything and sell the material to manufacturing companies so that their new products are more sustainable," says Mercedes Cruz Ocaña, editor of elreferente.es
This idea has not yet been launched. However, the startup is having meetings with those involved. It is intended to release as soon as possible. “Although the service will be applied to all types of domestic waste. The first step will be Plastic bottles because, at the legislative level, it is where more changes come and where thethe business opportunity is greaterPonce affirms.
@christopherbrosse The priority is #reduce 😎🌎🤘 #circulareconomy #recycling #plastic #biomimetics #innovation
With all these ideas for the future, Midori continues to focus on application expansion. They want it to reach all corners of Spain to achieve a large community of people with the same goal. “Right now the priority is to get downloads of the app and that users get used to it. use it repeatedly. In fact, we are working on closing our first round of investment to allocate more resources to this goal” concludes the founder of the system.
Midori is an application that has as goal a common good. The idea of startup is to get and encourage the population to recycle and reuse. That is, to participate within a circular economy. An act that could not seem better to us. Whereby we support the idea completely. It may be a little difficult at first, but in the end it will be beneficial for all. Are you going to download this app?
