In these times of new consumer habits and trends of the Spaniards, the vast group that make up frozen products it is in an ascending key. Of the entire food sector, it is the category with the highest growth in sales in Spain this last year. A historic boom that, although it may be motivated by the so-called «pantry effect«, This reason is just one of the different and advantages that these foods provide. The consumer is very attracted to them and the data reflects this. Do you want to know why they are so successful? Attentive!
Historic flood amid the pandemic
Buying this type of food in supermarkets is nothing new, since they have been with us for a long time and just like other categories in the sector. Now the historic flood In its consumption, which has been registered from September 2019 to August of this same 2020, it is quite striking. The Frozen Platform, of which major industry brands such as Pescanova or Findus, have shared that the increase has been 10,8% in that period of time. The data are from a study carried out by the consulting firm IRI, which has accounted for the value of frozen food sales in a total of 3.385 million euros.
This figure has far exceeded the industry average, located at + 7,5%, and even to the category of fresh foods, although by little difference. Consequently, with these data the representation of frozen products in the shopping basket it also rises two percentage points compared to the weight it had a year ago.
Therefore, all these months we Spaniards have filled more freezer from home, something that is not surprising either due to the context in which we have been involved: the pandemic. Since the consolidation in our country coronavirus, purchases during the confinement underwent changes in terms of preferences. Has that situation influenced so much? What role has the "pantry effects" played?
A more home-based consumer
As he has argued in statements to EFE Bethlehem Lerma, responsible for the Frozen Platform, that boom of frozen products It is not due to the interest of the population to fill their house with provisions for COVID-19. "Nobody has such large freezers," he assures in reference to the impossibility of buying more of these foods due to the quarantine. For this reason insufficient space and also because "in recent months people bought frozen, consumed it and replaced it again" discards this theory of supply.
However, the fact that Spaniards spent more time at home has led, according to Lerma, to the acquisition of a greater quantity of frozen foods. This despite the notoriety they have in Spain and added to the "culture of frescoes" predominant in our country. Thus, the success of this food category has been based on a more home consumer. The few exits both in the workplace and in restaurants or bars, consumption has been transferred from outside to inside homes. The key has been in this trend.
Advantages of frozen products
As one of the most common foods on the shopping list of any Spanish family, frozen products they attract by numerous advantages. The first have to do with their own qualities, since many of them are healthy, keeping the properties of fresh food. In addition, they offer food safety, quality and sustainability. But we can't forget the convenience. Something very important for those people who want to eat well but who, due to personal, study or work circumstances, must resort to the freezer.
A very interesting solution when you can't buy fresh, you don't have much time to cook or you just feel like it. eating foods out of season habitual. Nowadays, there are all kinds of greens, vegetables, tubers… Next to meat, fish and seafood, ready-made dishes and countless other possibilities, you can easily and quickly obtain or prepare delicious recipes.
La availability of these resources at all times, as well as their effortless cooking (in the oven, boiled, etc.) is very popular. So now you know, if you want to take advantage of advantages of frozen products, get on the current bandwagon of your growing consumption. But not because of the virus, but because you appreciate its potential. What foods now predominate in your freezer? Have you tried looking for new ones to enrich your diet? We invite you to do it!
