If there is something that has not changed in the wine sector over time, it is the format of presentation of each bottle of wine. The traditional way of marketing it is still present in our days, although there is a company that has dared to innovate, changing the circular shape of always. Garçon Wines and its flat bottles came to light in 2017.
Do you want to discover what they are like? From a first idea to stop the contamination from the glass that is generated with each discarded bottle to an unpublished product.
Garçon Wines and its flat bottles
Made of Recycled PET in their entirety and with a plastic cover, they are a 87% lighter than the circular bottles of a lifetime. This quality of recyclables means that new virgin plastics do not originate, since the material used is lighter than glass. It thus contributes to reduce carbon emissions to the atmosphere.
But, in addition to being ecological, the biggest advantage they have is that they occupy up to a 40% less space in the cardboard boxes where they are sold. In this way, it supposes a cost savings for companies and wineries.
They can enter ten bottles of 75 centiliters in a single package, when with the circulars only four can be sold. This is a gain of double in capacity.
In general, the industry uses globally more than 35 thousand glass bottles every year, always sold in boxes of six or twelve units. But the gaps that remain between each unit want to be used by Garçon Wines and its flat bottles. Hence the innovative idea with which the British company took the Best New Beverage Concept as a reward.
No effect on content
Furthermore, in flavor The wine is not harmed at all, according to what they say from Garçon Wines and its flat bottles. They do not alter the good internal product and even, at that size, they can be deposited in a normal mailbox.
Can you imagine checking your postal mail and finding yourself with such a gift?
