Writes: Santiago Llinares, Director of Catatur
This weekend, and specifically today, November 11, is the European day of wine tourism. For this reason, countries such as Spain, Portugal, Italy, France, Germany and Hungary will promote their activities and their wine routes.
This type of tourism has become a very important economic activity for many Spanish areas.
In Spain alone, more than three million visits were made last year, these visits generated an average expenditure per day of € 162 with an annual increase of 3,4%.
The profile is of families and friends who hope to enjoy visits to wineries with their wines and the gastronomy of the area. Undoubtedly, rural accommodation benefits from all this. Also, companies with activities in the rural environment that make balloon trips, bicycle trips are part of this economic activity.
In this way, wine tourism represents an economic engine in each area. The ceiling for this type of tourism is beyond the current three million visits.
Undoubtedly much remains to be done, but there is great progress.
Other activities of gastronomic producers in the area should be integrated.
It should turn wine tourism into a word that integrates visits to other types of producers. Artisan breweries, cheese factories, distilleries, marine tourism are the allies.
All this to turn it into a fun tourism to satisfy all the wine tourism needs.
It is important to include in this leisure also children or people with reduced mobility. All this also happens by segmenting this market in its different needs.
In the different profiles we see that some targets prefer only tastings, others more technical visits, and other tourists ask to know the producer's story and history.
The culture of the area is also an important component in wine tourism. There are those who prefer to enjoy them together with the local gastronomy. All this with the aim of helping leisure, knowing the manufacturer and facilitating on-site and online purchases.
From Catatur We want to help the meeting of producers and gastrolovers, lovers of the origin of the product, facilitating this type of wine tourism.
We understand wine tourism as the word that unites all producers. In addition to developing, they carry out this tourism activity. This activity serves so that we all know and understand more about our gastronomy.
Do not forget, if you want to do this type of tourism in Spain, Italy and Portugal, visit Catatur in its web or app version. You will find more than seven thousand producers waiting for your visit.
