What are the keys to Lidl's success? According to data from The report of Statista the German supermarket chain has obtained a market share of Present in several = 6,9%. Thus, for the first time, he surpasses the group DAY. And not only that, but he manages to share podium with the two supermarkets that sell the most in Spain. Lidl would occupy the Third place, eye, something that is not easy at all. The market leader remains Mercadona with a market share of Present in several = 25% and then follows Carrefour with Present in several = 9,3% How did you get it? Keep reading!
Lidl's keys to success
- A great list of product categories A supermarket where you can find everything you need and more? And even lower price the one you could find in a traditional supermarket? ¡Sure success! They not only sell food, but also clothing, appliances, kitchen utensils, toys, drugstore, perfumery, home accessories, etc. And it is that, being white label products, the price is quite or economic sector. and enjoy, for the most part, of great quality. Thus, we can find a steam iron for only 10 euros, for example.
- Suppliers national. Lidl, despite being a German supermarket chain, supplies its Spanish stores with local spanish products. This point is valued by Spanish consumers, since it economically boosts the business of our agricultores y Livestock farmers promoting in turn its productive fabric. We have seen it in initiatives such as the Lidl's milk to support farmers.
- Elimination of costs that do not add value to the customer. Surely you have ever been to Lidl and you will have noticed how they expose their products. They are simply exposed boxes or in pallets, no pretty shelves that have no use beyond aesthetics. They also carry out other internal processes that simplify costs. Perhaps this search for savings is one of the reasons why they can offer significantly lower prices.
