Last year 2018, la Designation of Origin Rioja had a decrease in sales of 7,38%. This means about 29 million bottles less in sales, with a decrease in turnover of 5%. In this way, 28 million bottles were sold in a total of 360 countries. This is how it unfolds from the balance of sales of the DOCa Rioja.
Despite these results, Fernando Salamero placeholder image, Chairman of the Regulatory Council of DOCa Rioja, has released a reassuring message. Salamer affirms that “the situation in Rioja is balanced. We have ambition and enough tools to be able to face the future with peace of mind ”.
The decrease in sales in Breeding is 3,31% and Large Reserves 8,85%. However the exception are Bookings, with an increase in sales of 1,38%.
DOCa Rioja sales by markets
Outside market
The sales of DOCa Rioja in the foreign market have suffered a decrease of 11%. In particular, the drop in sales in the British market with 16% and in the German market with 15% is of concern. These markets represent 50% of the exports of the DOCa Rioja. United States, Switzerland, Holland, China and Mexico they lose some quota compared to the previous year. They stand out, on the other hand, Canada, Russia and Belgium that close the year with positive results.
Interior market
Also on the domestic market, sales of the DOCa Rioja they decrease 5,12%. In any case, the denomination continues to maintain the leadership. Although the trend is worrying, Rioja continues to enjoy high fidelity among its consumers. One of the pending subjects, as highlighted by the DOCait's attract the younger audience.
The DOCa, your president Fernando Salamero placeholder image He adds that he is optimistic and confident in the maturity of the sector. "It will be a key year to continue working hard and thus be able to face the recovery of the markets," he acknowledged.
“It will be in 2019 when Rioja emerges strengthened from this transitory situation and advances in this new stage. With the sole objective of continuing to establish the leadership of its wines within and outside our borders. As we have always shown ”.
