The world of beer is increasingly varied from industrial companies to artisan creators who try to make a small hole to sell their local products. Without having anything easy to consolidate sales, the purchase of independent craft beers can be boosted now thanks to a new seal. One that identifies its peculiarities and distinguishes the product that does not belong to any brewing group. Here we tell you a little more about how this label is promoted by the Spanish Association of Independent Artisan Brewers (AECAI).
What are the independent brewers?
The beers that are made in micro-breweries and with a production lower than five million liters per year belong to the collective of brewers optical boutiques In addition, to be included in this quota, master creators must only use specific ingredients. These are malt, barley or wheat as a source of starch, without any other different element that lowers the productive cost. Together with these specifications, it goes without saying that the beer must be completely of artisan elaboration and that behind the business there is an entrepreneur or small company committed to both the local product and quality.
With all these differentiations, the self-employed producers of said beer lacked a seal that would identify their great artisan products. They already have it and so the AECAI, which has also recently presented a report on crisis that breweries of this type live due to the coronavirus. Half of them have had to resort to a ERTE, while the predicted losses in the sector craft it could reach 48%. For all this, with this new identifying label they want to promote the purchase of craft beers.
Representation of the stamp for the purchase of craft beers
Quality, commitment to sustainable development and the circular economy. This is what the seal that is linked to the rural territory in which the bottles are made represents. In this way they also help to fix the population, since they employ people in what is already known as Spain emptied. From AECAI They also point out that the objective is "to provide clarity and transparency in the market." Even going beyond the beer sector, other associates of the company are also available to use this label. Artisan Brewers Association. From suppliers of raw materials or machinery to communication professionals.
To be part of the movement they can include it in the container silkscreen or in any other element that is part of the corporate image of the product. Now, you can search for it with your purchase of craft beers.
