More and more people are joining to follow one vegetarian or vegan diet. For this reason, businesses such as Burger King, in addition to creating hamburgers without meat of animal origin, are considering opening restaurants completely vegan. In fact, in NeighborhoodIn Germany, in a few days this will be a reality. But do you really think this idea can be successful? We analyze it.
The first pilot test of a vegan Burger King
Open a vegan restaurant under the brand Burger King It seems a somewhat crazy idea, but the great American brand believes that to continue growing you have to adapt to the times. For that reason, the first Vegan Burger King will open this June in the city of Cologne, in Germany. It will only be operational for a few days to see its possible success and gather information on what customers think and what they want.
With this pilot test, Burger King, in addition to finding out if it would come out profitable open this type of establishments to attract the vegan public, aims to show its commitment to the vegetable menu. And what better time to create your first vegan restaurant in the world than now that there is such a great boom to have a healthy food, Don't you think? In addition, to attract the attention of customers, there will be Awards. That is, those who eat in the establishment pop-up They will be able to win free plant food to consume in all BK restaurants in Germany. Although we think that this may influence the result of the analysis.
What products can you find?
For this adventure Burger King has the brand The Vegetarian Butcher, a British-Dutch company that the giant Unilever acquired at the end of last year. This company is in charge of making vegetarian meat with products with the same taste, texture and experience than meat. They are made from plant proteins, so they prefer not to talk about meat substitutes, but about their successors, the new "meat."
They have already manufactured the Rebel Whopper from the Burger. This delicious burger is made up of a mixture of soy, wheat, spices, vegetable oil, freshly cut tomatoes, fresh lettuce, mayonnaise, ketchup, pickles and sliced white onions. They also ensure that its flavor is not different from the traditional meat burger, they even showed it in an advertisement called "La Toma de Ávila."
Likewise, they are also the creators of the news Vegan pizzas from Telepizza and now they promise to create some innovative and incredible Sandwiches vegan for Burger King again. All of them will be substitutes for classic and traditional products of the company so as not to lose their essence, since otherwise, what would remain of the Burger of a lifetime?
At the moment it is known that there will be vegan versions of the Nugget burger and the mythical sandwich Quarter pound. Also, the long chicken will become the Long Chicken Patties. A sandwich with an alternative to battered chicken, accompanied with a vegan “mayo” and served on a long bun with sesame seeds.
With this new idea, the restaurant also aims to solve one of the issues most criticized by the strictest followers of vegan food at Burger Kings of all time. And it is the fact that burgers with vegetable meat are cooked in the same grill than the rest of products with meat of animal origin. In this way, with the new vegan Burger King the grill will be exclusively for vegetable products. This is how they intend to capture the attention of the entire vegan public.
After knowing this surprising news, now we can only wait to know the results satisfactory or disastrous that the restaurant will acquire during this month. If they are good, surely in a very short term, they will begin to open in Spain and in the countries of the rest of the world. And what do you think? Do you think a 100% vegan burger king will it be economically viable? Do you dare to predict success? We are waiting to know what will happen, although with the fame that Burger King already has, we trust that it will be another great option for lovers of the brand.
