The crisis They always affect us directly in the portfolio. When a country enters a period of inflation, its inhabitants often change their most expensive habits to adapt to the time and reduce expenses. Today we will talk about the changes of the crisis consumption, especially in Spain. Find out!
The new type of crisis consumption
The Spanish have surpassed the threshold money spent on eating out. And all this before the pandemic in summer. The reality that we live has helped the rise of prices, since the visits of bars and restaurants this year are still less than in 2019. This problem can still lengthen throughout the fall. Consumption in national stores has decreased by 5,2%, making the result lower than the last July pre-pandemic.
To this reality we must also add the boom in ready-cooked meals and ready to eat now offered by the supermarkets. These ready-made options can cut the price of the cheapest takeout option in the supermarkets in half. restaurants adjoining Therefore, these sectors must deal with an increase in spending of 17%. Furthermore, in areas vacation or in the vicinity of offices and university centers these systems are more successful.
Everything is derived from demand of simple meals and cheaper purchases, caused by the imminent economic crisis of which we are already seeing the first havoc on an international level. Much can be attributed to the Side effects that Covid has had on the economy, and at the same time on the geopolitical situation in Europe, which is also causing a rise in price important in several sectors.
Change of habits by users
There are several solutions and changes that consumers we can do to face the period of crisis consumption. One of the most obvious, which in fact the majority of Spaniards are already adopting, is to go to White marks instead of staying in the older versions faces of the product. There are also a number of options that can help us reduce our spending monthly.
For example, replace some products or services for other more vital ones, as long as we are not using them. You can also search for a reduction consumption in restaurants and increase food consumption at home. The latter will always be cheaper, not only because of the amount to buy, but also because you can get the food endurance for several days, solving more than one meal.
However, there are also restaurants that apply promotions for dinners and weekends. This can be very interesting so as not to completely abandon the getaways gastronomic Another possibility is to consider increasing the consumption of frozen foods. Not only those bought in supermarkets, but also those prepared in property, as we mentioned earlier.
Companies in the consumer crisis
Consumers are not the only ones who must adapt to this situation of crisis. The companies who want us to buy their products or acquire their services must also begin to consider new actions and changes to your marketing strategy. For example, do not stop being present for your customers. Generally, if a company ceases to be relevant, it disappears.
It is also important to focus on to hold back, develop and retain customers. For this, the ideal is to offer a product or service of quality at a price according to the current situation of the country. Otherwise, it is very possible to lose the consumer in favor of another company that provides that service but with characteristics more suitable for your pocket.
Finally, the most very important What a company must take into account is the optimization of resources. In order to offer these services to the best price, it is necessary to know the current state of the market and of the economy. Once you are clear about your market niche, it will be time to start planning the digital workplace strategy that you will continue to convince buyers to opt for your products.
What do you think? Will you apply any of these solutions?
