La new normal not only is it accompanied by the recovery of all the activities that were previously so daily and that were prohibited by the coronavirus from March 14. It also brings a totally changed reality in the consumer profile who goes to do the daily, weekly or monthly shopping. Yes, that task that neither Covid-19 eliminated from our life is currently observed, after confinement, in a different way. The fact that many Spanish families are not the same as in the pre-pandemic era, both due to the impact on the economy as from the fear of contagion, it influences a lot. Do you want to know what the customer's behavior is in these times of crisis?
Revealing surveys from Aecoc
There is already a relative consensus between market research companies and experts in the sector such as those of the Association of Large Consumption Companies (aecoc). All the factors indicate that in the last three months, which have been those experienced during the coronavirus pandemic, significant changes have been noted. At the time of going to supermarket and when choosing the products in the basket, but paying special attention to their Prices or brands. Although it is true that other behaviors observed in full confinement have disappeared, as is the case of the massive purchases of certain foods and items or the low frequency of visits to the establishment.
Currently, the table is consolidating some habits which could well be maintained in the coming months, as the economic recovery also evolves. Because after the surveys carried out by the employer's association Great Consumption, parameters have been identified that coincide with the blow suffered in the portfolios. It is clear that with the biggest unemployment or the famous ERTES, many people have seen their budget reduced. And that has a direct impact on food purchases. They are no longer the same as before the whole viral crisis broke out. Nor is the situation of tranquility and security the same as it was previously. The risk of contagion it is still there, despite extreme prevention measures.
Consumer savings policies
The families most affected by the indirect consequences of the coronavirus they have to tighten their pockets now, so they look for the best prices on the products. Hence the White marks are gaining prominence in the basket, although more are expected discounts or promotions In the supermarkets. "We are going to recover some patterns from the 2008 crisis, such as savings policies," he advanced Rosario Pedrosa, aecoc, to Efe.
Online purchases are consolidated
On the other hand, studies of this association reveal a consolidation of this increase in purchases online that began to be glimpsed weeks ago. We already inform you about the best websites that they offer you fruit and vegetables at home. The importance of Internet sales can be seen in the data, since this channel “has practically doubled its market share in the 2 to 4%«. A powerful growth compared to which Pedrosa warns that you must To be profitable for companies that promote it. That is the great challenge that many have.
Closeness and cooking at home are also important
Another curious trend observed is that linked to purchases in stores closest to home. Nothing to travel more kilometers to go to a supermarket, although freedom of movement is already possible. Due to this fact, it is surprising that the consumer prioritizes the closeness, but also the fullfilment of security requirements of the establishment. Partition screens protective, restriction of gauges, measures of hygiene… All this is highly valued by the client who wants to support the little one local trade likewise, since it is the one that has suffered the most from the pandemic.
And finally, another striking habit in this new normal that reaches the world of consumption is that of cooking at home. It seems that the most 'kitchens' From the confinement they liked the idea of preparing their own dishes after the experiments during the quarantine. Many Spaniards got into the kitchen and this trend could continue, despite colliding with the rise that fell on the ready to go food.
At the moment, this is known about the new table in this new life that makes its way: more shopping online, lower expense and preference for proximity.
