Start the campaign to find the superhero to raise awareness about this serious problem. That is why the drawing competition that can change children's perception of food. What role has the pandemic played in food waste? Discover in this article the answer to several questions about waste.
We need a superhero
Wanted superhero against food waste. In this case it will be children who find it. For this, the AECOC (Association of Merchants and Distributors) has launched a contest. He does it within his usual campaign "Food is not wasteful". Thus, boys and girls between the ages of five and ten must draw their hero and give him a name. The winner will get a laptop while the runner-up will get a tablet.
Children will have until September XNUMX to submit their creative creations. From this day is when the jury begins to deliberate. It will first carry out the preselection of four finalist drawings. The winners will be announced on the XNUMXth of September. The chosen day is none other than the celebration of the IX AECOC Meeting Point against Food Waste. It should also be noted that the creations must be unpublished.
Under no circumstances can they have been published in some medium. It is also strictly forbidden that they have been copied. In addition, you will not be able to represent or make references to trademarks. An arduous task awaits them to find the image that best represents the fight against this scourge.
https://www.youtube.com/watch?v=7uhicBad4VM
The campaign against waste
La AECOCWithin the aforementioned campaign, it has been working since 2012 to mitigate this problem. So their efforts have yielded some results. The food waste generated by its members since the beginning of the campaign went from 1'78% al 0'80% of the total of the genre commercialized today. A significant advance that must continue.
In addition, as we mentioned before, they hold their Meeting Point every year to share new ideas and possible solutions. The date chosen this year, September XNUMX, was not chosen at random. It is none other than that of the International Food Loss and Waste Awareness Day. This year the celebration will take place at the Eduardo Úrculo cultural center in Madrid.
This year's edition will feature the presence of companies that will present their successful strategies with which they have reduced their impact on the environment. 5 daily, Capsa, Lidl and Phenix are some of those who will attend. At the very least, the German supermarket chain should sound familiar to you. So what we can expect is a great meeting that not only raises awareness among distributors. It will also do it with consumers. Starting with the little ones. That is, with each superhero the future.
Impact of food waste
We have already dealt with this serious problem on several occasions. Maybe it sounds like you, if you follow us for a long time, from an article about Too Good To Go. To get an idea of the magnitude of the problem, you should pay attention to the figures provided by FAO. The United Nations agency for Food and Agriculture gives some scandal figures that you can read in the Food waste index 2021. ¡17% of the food produced goes to waste!
Of this monstrous amount the 61% comes from households. On the other hand, restaurants and dining rooms of all kinds represent a 26% of the total. Meanwhile, the trade implies a 13% of the total. What is striking about these figures is that FAO itself estimated a loss of food from the 30% in 2019! Most likely, the pandemic crisis has helped to alleviate this catastrophe of gigantic proportions.
What can we do?
We have greater power than we realize as consumers. Our euros are votes and with them we can support companies that follow better practices companies. Another very effective system is to buy only the food we need. For this it is vital to avoid carelessness that implies that the food spoils. A vital action is teaching children how lucky they are to eat every day so that finish the plate forever. Each of our little ones can be a superhero against waste.
