La Spanish Association of Wine Cities (Acevin) has published his annual report about the state of wine tourism in Spain 2019. Although very similar to previous years, the consolidation of the expense per wine tourist in the figure of € 160 / day can be highlighted. Discover each of the most relevant points taken from the recent study published in September.
The profile of the wine tourist
El Enotourist usually travels as a couple in 44%, followed by the trip accompanied by friends by 29%. Family and solo trips increased, the latter reaching the 4,3%. One data that worries or occupies is the average stay of these trips that is anchored in 2,4 days and that will need promotional actions to be able to increase it.
On the other hand, the car is still the king of travel with 85% of trips for wine tourism in Spain. The bus is the option for 10% and, to a lesser extent, the train with 3,3% and the plane with 1,3%.
Accommodation
As for the accommodations, are Rural houses the favorites for wine tourism in Spain. Specifically, the 23% prefers this option, thus displacing hotels, which move to second position with 18%. There are 60,4% of wine tourism travelers who spend the night in the place, compared to the previous year, which was 53,7%.
Motivation when traveling
The greatest motivation to travel and know specifically the wine routes from Spain is to know the wine destination with 40%, followed by 36% who include it within an activity of their vacations. The gastronomy, with 5,7%, followed by culture (5,3%) and nature (3,3%) are also reasons that are part of the decision to carry out wine tourism.
The recommendations of family and friends are the main cause of visits with a 40,6% followed by the wine interest or the denomination of origin, with 24,8%. Also social networks and wine tourism pages motivate the traveler in 21,8% and in 19,9% the information consulted in general on the Internet. All this indicates that the digitization and promotion on the web is key to promotion. This is verified when almost the 51% of reservations are made online.
Young people in wine tourism in Spain
El visitor profile it's from a 52,7% women, a trend that has been consolidated in recent years. In terms of ages, 27,8% are between 36 and 45 years. They are followed by those from 46 to 55 years old, representing 26,4%, followed by young people from 18 to 25 that increase 2% reaching 9,3% of the total.
Finally, it is worth highlighting the high level of satisfaction of wine tourists of the wine routes of Spain, which this year reaches the 8,56 out of 10 points. In general, we speak of good conclusions.
