El best wine in Castilla y León has captivated the audience at this second edition of the Great Wines of Madrid Room. In an event celebrated in the new VP Plaza de Espana hotel, have been present more than 300 wines with DO Castile and León.
With a clear objective of promoting the best Castilian bottles through the Spanish capital, last Monday, February 25, some 130 wineries.
From 12 in the morning until 9 at night, more than a thousand of professionals were witnessing the act. Hoteliers, sommeliers, distributors, clients and specialized press. Everyone was delighted with the Castilian wines. Those who have received so many awards over the years.
The Castilian DOs the Grandes Vinos de Madrid Hall
As reported ical, wines from Castilla y Leon they already reach 25% of the national market. Something that has been benefited by the grouping of all under one seal. 'Duero Wine' represents all the producers of the autonomous community that. For the first time it has exceeded one billion euros in turnover in 2018. As well as two hundred million in exports.
But the goal of Great Wines of Madrid Room It was not offering data, but a high-quality product that wants to reach more consumers. Both nationals and foreigners. Hence the importance of using the capital as best promotion showcase. This is how the different presidents of the main Denominations of Origin Castilla y León.
"We have to regain our position in the Madrid market," said the general director of the DO Ribera del Duero, Michael Sans. Some 36 wineries of this group have attended the event, carrying some precious young wines. This has been a novelty, since last year the poor harvest made it difficult.
For his part, the president of the DO CigalesJulius Valles, stressed that the Great Wines of Madrid Room "Allows the wines to be brought closer to the consumer". Meanwhile, the technical director of the DO Arribes del Duero, Carlos Chapel, wanted to emphasize that the Madrid market "is the touchstone of all Spanish DOs".
Also from the DO Toro, your president Philip Nalda recognized the relevance of the capital. But, beyond what has already been achieved, he considers that it is necessary to address the linear supermarkets and specialty stores.
From Madrid to the land itself
Among those testimonies, that of the president of the DO Rueda, Carmen San Martin, who remembered the success of his wines in Madrid:
They work very well. Many Madrilenians later replicate their tastes to the places they travel on vacation. The wineries take advantage of this time to present both their new image and their latest vintages »
That is precisely what the wineries attending the II Great Wines of Madrid Hall, since they exposed their wine news. Some also offered a renewed image of your brand.
