Probably sustainability It is the most fashionable word of the year in food in recent years. It has certainly surpassed product ecological since it refers not only to a product but also to the environment and of course also to people. So we recommend that you flee from only the ecological and look for sustainable products. And it is that in addition to consuming safe and healthy products it is important that we consume products made with decent wages, respectful of the environment and with the lower carbon footprint.
Sustainability is a way
The big question for some producers and processors is whether their products are sustainable and to what degree. The answer, not the ideal one, but the one provided by common sense, is that the important thing is to have a strategy, a path to improve day by day in sustainability and improve step by step. It is necessary.
Also improve on communication so that consumers know what the producer is doing in its strategy and path towards sustainability. All this helps the consumer in his awareness and in the practices that he can carry out in his daily life. We must demand as consumers that they tell us what actions they do and how they do it to improve sustainability in their production or elaboration. It is no use just using the word fashion to position the product at a higher level.
On the road to this sustainability we must reward those who make efforts to build a better planet. And in this way better products, a better environment and a better quality of life for all the people who participate in this production line. It is not advisable to consume products that do not take into account the planet as a whole.
In addition, the ecological product is profitable
And a piece of advice to all producers, processors, restorers who see the sustainability as something difficult, expensive and as a problem in their day to day life. Do it little by little, without stress and communicate it with transparency and honestly. Do not say that they are sustainable, say what they do and the consumer will reward it and we will all win with it organic product.
