High cholesterol is the cause of 60% of cardiovascular diseases. AND50,5% of Spaniards suffer from it that is, it has it above 200 mg/dl. In addition, after Christmas excesses, it can go up to 15%. To help solve this problem, Borges and Danacol come together to promote the consumption of heart-healthy foods and against cholesterol. All this through different actions throughout the year. And it is that, with a regular control of cholesterol levels and following an adequate lifestyle and diet, 80% of cardiovascular diseases can be prevented, according to the WHO.
“High cholesterol is a reality of our society and as brands aware of it we wanted to do more. And the best way was by joining forces with a company that shares the same purpose.”, affirms María Sancho, Danacol's Senior Brand Manager. “It is important that brands are an active part of the well-being and health of society, providing solutions that improve their day-to-day life.”, concludes Clàudia Fornos, Borges Category Manager.
Reduce cholesterol with Borges and Danacol
According to the studies, Complementing a healthy diet and lifestyle with extra virgin olive oil and nuts reduces the chances of suffering serious cardiovascular disease by up to 30%. While taking a Danacol a day reduces high cholesterol by 7-10% in just 3 weeks.
"A healthy lifestyle is essential to combat high cholesterol and diet is key to it. The omegas 3 and 6 found in nuts and the fatty acids in extra virgin olive oil help us balance blood cholesterol levels. And fermented milk with plant sterols such as Danacol are a great ally to reduce it by preventing its absorption in the intestine.", says Isabel Pérez, head of nutrition at Danone.
Actions of the alliance of the two companies
As the first joint action, the two brands have created a heart-healthy post-Christmas batch to take care of yourself after Christmas excesses. This limited edition contains the new red fruit Danacol, as well as walnuts and Borges extra virgin olive oil, it also includes different discounts to be able to take care of yourself throughout 2023. Along with other discounts for both brands, the lot can be obtained from free of charge through Danacol website until end of stock.
