Home News Amstel introduces you to Rafa Nadal

Amstel introduces you to Rafa Nadal

Do you consider yourself faithful follower of Rafa Nadal? Amstel Spain, through his social networks, he is looking for two followers. These will be the privileged ones who, guests, will spend a couple of days in Manacor. There, they will be able to know the Rafa Nadal Academy ... Besides the tennis player! Yes, you read it right. Would you like to live this Experience? Here we give you all the information.

Chat with Rafa Nadal!

October 13 was the day that Amstel Spain started the contest to meet Rafa Nadal. The award consists of a two day trip to Manacor, municipality of Mallorca. There the winners will be invited to visit the Rafa Nadal Academy and even meet and share a Amstel Gold 0,0 with the same Rafa Nadal. Also, this opportunity is not just for you, but Heineken gives you the opportunity to bring a companion.

Entering the participation is very simple. You only need one Instagram account, follow the brand, a friend and perform three steps. First you must follow Amstel_es, find the publication in which the contest is advertised and tag your companion in the comments. Under the hastag #UnaAmstelConRafa Discuss what you would talk to the tennis player about. Finally, share the photo in your instastories to have more possibilities. That you will not forget! You have Until 24 October to participate.

Rafa Nadal and Amstel
Promotional photo of the Amstel Oro 0,0 and Rafa Nadal campaign

This raffle becomes an attractive meeting for tennis fans. However, it is an incredible opportunity, too, for those who want meet Nadal in person. Which has become a benchmark for everyone lovers of sportsmanship and spirit.

Nadal and Amstel

Since May, Rafa Nadal has proclaimed himself Amstel Gold ambassador 0,0. The successful career of the Mallorcan marked by his effort and enjoyment, in addition to his worldwide celebrated results, make you the perfect reference for this beer. Since this character fits perfectly with the quality and mastery of the Amstel alcohol-free.

A perfect couple united by the motto "The taste of doing it right". Both, brand and player share different values that reinforce this alliance. An example of this is the effort in your work. That is, everything they do is always enjoying the process and without lowering the level. Thus achieving results that reach everyone.

Rafa Nadal is a player who has a healthy and balanced lifestyle. As a sports flag bearer, he always takes care of his diet. For this reason, it is allied with Amstel Oro 0,0 in spreading the message of responsible consumption. Heineken has also created a new campaign called "Providing a Better World". In which it offers a greater range of options to consumers who do not drink alcohol.

Amstel Gold 0,0
Amstel Oro 0,0 bottle / source: instagram user @ discema_oficial

Committed to the product

This campaign featured a Spot Publicitario recorded last May. In it, the tennis player commented that “I really liked working with Amstel on this campaign, since the The message that it transmits about the promotion of responsible consumption is very important. Amstel Gold 0,0 allows me to find a balance between staying active and spending quality time off the court with more friends, confident that I can make decisions that complement my lifestyle and encourage responsible consumption and moderation. I hope this shows that even life's simplest choices can help find the balance we all need. "

Mass idol

Rafa Nadal not only stands out for being among the best tennis players in history. It has also been highlighted by the social commitment proving. Especially through the Rafa Nadal Foundation. And this has made him lead the rankings on who the Spaniards would go out with. Along with other celebrities, such as Penelope Cruz, Nadal arouses the public's curiosity. This is due to its close character and its sporty and human quality.

In conclusion we have the feeling that it has been fate has brought Rafa Nadal and this beer together. In addition, his words reinforce the tennis player's commitment. A commitment that gives the feeling that it arises from the own identification of the character with the cause.

Likewise, on the part of Amstel it seems to us a I was right to choose the Mallorcan as the image of your brand due to their life routines. That is, being a athlete, is automatically related to a Healthy person. You also have to take into account that he is a character loved by the public. What does the perfect figure to represent a product.

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