After the years of the Covid-19 pandemic, wine tourism is clearly recovering. This is clear from the annual study published by The Spanish Association of Wine Cities (ACEVIN).The study has focused on analyzing the profile of the current wine tourist. It is also confirmed that in addition to the quantitative improvement, the profile of the wine tourist is higher.
Women continue to lead interest in wine tourism
As is tradition, women continue to be faithful to wine tourism visits, specifically 54% of visitors are female. Although the difference with respect to previous studies is not so great, women still consider wine tourism as a good alternative for their leisure outings.
The young audience is also increasing, specifically the age group between 18 and 25 grows to 12%. Without a doubt, good news to incorporate new generations into the world of wine. In terms of age, those between 46 and 65 years old are the most users of wine tourism activities, representing 46% of the total. They are followed by those between 36 and 45 years old with 25% and closely followed by those between 26 and 35 years old.
Increases spending per person
Another great news is the increase in average spending per person. All this due to the increase in overnight stays that reach 70% with almost three nights per visit. In this way, the average expenditure per wine tourist reaches €202 per person per day, exceeding €500 for the total stay.
Other information provided by the study is that 42% of visits are made by couples and their means of transportation is still basically their own car. Travelers aim to visit wineries and visit just over two wineries. They also enjoy and value local gastronomy, tasting and cultural activities.
