"verduguesa" is the name chosen for the hamburgers without meat. After more than two thousand proposals we have a winner selected by an expert jury. But ... does the name they bear matter so much if they remain the same? This question was already the subject of debate in the European Parliament last year. Discover below the reason for this search and the curious process to find the new denomination.
"Verduguesa", one in two thousand
Beef Proven It is defined as a non-profit organization in defense of the interests of the meat sector. The entity that is very sorry but the name «burger»Is already taken. However, after arduous debate, the European Parliament deliberated that the veggie burgers they are hamburgers. However, these staunch defenders of meat have not given up on their goal. That is why they brought the debate back with a curious as well as interesting initiative.
En find them a name.com any netizen had the ability to propose a new name. After lengthy deliberation, the jury chose one name out of nearly two thousand users submitted. "verduguesa" got the victory by the hair. In fact the initial winner was "Vegan". However, this is what the vegan alternative to mayonnaise is called. Therefore, they had to scrap it so as not to mislead.
Some really nifty finalists were left along the way. The most striking is Londoner. It alludes to its city of origin, like the hamburger with Hamburg. "Vegaburger", «Veburguer» y "Without meat" were three other favorites. The one with the most scabies turned out to be «Supplantaguesa». The term comes from the ad for the campaign. In this one, a waiter explains to the customer the composition of the vegetable burgers while singing a joke.
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What are you looking for provacuno?
The idea is to present "Verduguesa" to the European institutions as an alternative to a "vegetable burger". They consider this misnomer and capable of confusing consumers. That is why they launched their campaign on May XNUMX, coinciding with the World Hamburger Day. They are not giving up and want to bring the debate back to Brussels. In the campaign ad itself, they clearly state their arguments.
They basically declare that a veggie burger is a product ultra-processed containing a mean of seventeen ingredients. Protein concentrate, coconut oil, textured soy, starch ... are some of the examples that give in the chirigota. Therefore, they complain that calling them by the same name implies that they are the same. They demand that the authorities advocate for names that allow differentiating the different products.
The jury
All the five people that they chose «verduguesa» come not only from the world of more, but also from show. Some of them are even "influencers." The actress Dafne Fernandez It is clear to him: “it is a term that plays with the green color and the finish of the hamburger, which makes it identifiable”. Jose Manuel Chica is chef and founding partner of the hamburger chain beefcious. He likes the new name because "you could understand what it is from minute 1".
The humorist and presenter Nacho Garcia, for his part, has been expressed in a humorous tone. He stated that it "sounds like something you ask your mother for dinner." Among the jury is also the one who is possibly the man most passionate about hamburgers in Spain. The youtuber Joe Burguer has been very clear: "it totally differs from the word burguer and allows us to identify what they really are." Finally, Javier López (Director of Provacuno) has expressed his enthusiasm with this new name. He hopes that the European authorities will listen to them.
Do you ride so much?
It depends on who. The safest thing is that the consumers of vegetable hamburgers know their differences with respect to the traditional ones. However, the most misinformed tend to believe that both options have the same nutritional benefits. Despite this, it seems unlikely that those who choose a meatless diet will do so without inform.
Another argument put forward by Provacuno is that the hamburger it only has meat. This one is very nuanced. It is enough to read the label of many hamburgers in the supermarket to realize that this is not the case. Many use this name but include other types of food in their composition. These might be vegetables, spices y allowed additives (in these the real percentage of meat must be indicated). We will see if they achieve their objective of resuming the debate within the European Union.
