The rrecovery of Jerez has started. As hospitalizations go down, sales go up. There are fewer and fewer restrictions imposed by governments on the horeca channel, which means that more alcohol is served. Which countries have imported more compared to last year? Because the rebuild in the fair was so decisive last year? Pay attention to the figures because they are very revealing of what is happening. Let's see it!
The impressive recovery of Jerez
Mass vaccination is not only slowing down the impact of covid on public health. Little by little it also stops its economic consequences. Every step taken in the de-escalated has been a breath of hope for a sector like the hostelry. He was not the only one who was dying, since others are those who depend on him. An example of this is the field of winegrowers. These finally see the light after a year and a half of closings and closures.
In today's article we deal with precisely the recovery of Jerez, which has been remarkable. We must take into account, to begin with, that their sales fell by only one 8% in 2020. This figure clearly differs from 30% who predicted the year of confinement. With the worst over, now close to herd immunity, the figures for their sales are promising. We refer to a25% increase compared to the same period of the previous year.
Producers sold fourteen million liters in the first half of 2021. However, the previous year they only managed to place approximately eleven million. They are numbers that invite optimism as they exceed pre-pandemic levels. Thus, from January to June 2019 they sold just over thirteen million.
The why of the boom and bust
The vigorous recovery in sales of Jerez wines is mainly related to the collapse of the Spanish market. This was weighed down by canal restrictions Hotels and Restaurants. Its impact was considerable, since seven out of every ten bottles sold in Spain did so through it. To top it all, the other compelling reason was the cancellation of the spring fairs and events in Andalusia. The health alert prevented the sherries from leaving. Those who suffered the most were the fine and chamomiles.
That a multitude of Sevillians celebrated the fair at home did not make a big difference. Many little boxes they were left unprepared and with it sales fell. However, the national market is not the only one that should be highlighted. Thus, we can affirm that exports They are a very important part of the cake.
The food channel is the main one in foreign markets, unlike in the Spanish case. After passing the slump of 2020, they maintain the upward trend in the first half of this year. Nine million liters have already been exported. That is why sales have increased by 29% Compared to the same period of the previous year. This corresponds mainly to the recovery of the British market.
This is not only one of the European countries hardest hit by the pandemic, but also one of the largest importers. Others are Germany y Netherlands, in which the evolution is really favorable. The former has registered an increase in 45'7% while the second one 16'7%. America also contributes greatly to the recovery of Jerez. Most of the sales on this continent took place in United States. They increased by 43% in the North American country.
And in Asia?
It has nothing to do with the European and American cases. Jerez gets up with a shy 5% rise. However, Japan, the main buyer, continues with its poor results. The closure of the hotel industry still persists despite the celebration of the Olympic Games. Sales are back one 37'8%. However, it is possible that if the health situation returns to normal by January, sales may return.
The future of brandy is in the same hands as the hospitality industry: from the herd immunity. Vaccines not only save lives, they will save the entire wine and hospitality industry.
