Writes: David Ruipérez, author of Happy Carnivore
The meat sector, as has happened in other parts of the agri-food universe, has not always been able to join forces. Your reactions to food alerts o attacks of all kinds by those who aspire to eradicate the consumption of meat they have not always been an example of transparency.
Neither of responsiveness. In general, it had not been shown to the general public as a benchmark in excellence, quality and safety. Fortunately, the landscape is changing and an example of how to internationalize our products and sell them. All of them have been seen in the Fair MEAT ATTRACTION.
This was held a few weeks ago in Madrid. In its first edition, it has brought together more than 9.000 professionals, a success for the employers' association in the sector.
A great success of attendance at the Meat Attraction
Those visitors include people from up to 37 countries. While the international character is also provided by the fact of having exhibiting companies of Germany, Austria, Belgium, Denmark, Spain, the USA, Finland, France, Ireland, Italy, Morocco, the Netherlands, Poland, Portugal, the United Kingdom and Sweden.
The informative attention of the fair it does not have a single focus. For example, in terms of products, it has been possible to see the allergen-free sausages of Nunez Towers. They are baptized as Sausages Sin +. Also the roasts that the company presents Moral Selection, which are intended to make the preparation of a traditional barbecue easier.
Do it at home and without a wood oven. The range 'Easy Roast' includes a number of cuts of lamb. Shoulder, leg and rack of lamb and shoulder of lamb. These are sold in the supermarkets fresh, already seasoned and vacuum packed so that the customer only has to put it in the oven when they get home. Saving time in the kitchen.
The sausages and legs of Iberian Wagyu from Sierra de Monfragüe. The brand Iberian Wagyu Natural Production It is an interesting attempt to bet on the quality of the hand of a world famous meat. It is said that this meat comes from animals with genetics with 50% of the breed Wagyu As minimum. In his attempt to improve the quality of the meat breeds raised in the Extremadura pastures with these stallions from the Wagyu breed.
National lamb
For its part, the Interprofessional Agrifood Organization of Sheep and Goats presented its campaign for the upcoming Christmas holidays. Its titled 'Look for the national origin', which will allow the consumer to differentiate the kid and lamb national of imported.
On the commercial plane, Spanish-Chinese relations in Meat Attraction. Preparing the opening of the Asian giant market to the Spanish beef and sheep / goat meat. It has taken important steps to transfer to the Chinese representatives the quality and food safety standards of Spanish meats.
