At no time, but currently less, can we afford to do without healthy, healthy and rich products. No matter how many imperfections fruits and vegetables have, if they are healthy they must reach the food chain. Pursuing perfection only for the aesthetic side is an imperfection of our society. The good news is that consumers and businesses are waking up and offering and consuming these imperfect fruits and vegetables without hang-ups.
Countries like Great Britain, Germany and France already reserve spaces in stores and supermarkets for these products. In Spain, perhaps more slowly, we are advancing in this direction and some companies specializing in this type of marketing have already appeared. Products that sometimes just because of their shape, size or small imperfections are not accepted in the marketing channels. If the richest countries do not allow themselves to waste them, we should not have any doubts and join the trend. In addition, in times of inflation, it is a great help for the economy of many families who can buy them at prices between 25% and 50% cheaper.
Companies like talkual or the French woman recently arrived in Spain Bene Bono who work on the recovery and enhancement of these products do not make us optimistic.
Rich and imperfect fruits and vegetables that help sustainability
In addition to recover products that were wasted, put them in value and generate a very competitive offer, we must not forget the sustainability component. Producing all these foods that are, even today, being wasted has consumed resources. It has affected the carbon footprint, water consumption, energy consumption and cost a lot of work for all farmers. You also save on the processes, work and energy that are being used to manage that “waste”.
Last but not least, it is a message of respect for our surroundings and the environment and a great example for the new generations.
Long live the imperfect!
