Today we live an earthquake at an economic level. To alleviate this situation, the Government of Spain has explored putting a cap on the prices of food products. Carrefour has gone ahead and announced its own list of 30 euros. Marketing or social conscience? We analyze it.
A dire financial situation
The COVID-19 pandemic and Russia's invasion of Ukraine It has caused a real earthquake at an economic and social level throughout the world. Vladimir Putin's strategy of cutting off the gas tap that supplies Europe has made the production costs have increased. This has made it more difficult to acquire raw materials and transform them into food.
And since this is a chain, the citizens are the ones who we suffer the consequences. High inflation has increased the price of food. To alleviate this situation, Vice President Yolanda Díaz has proposed cap the price of food. Despite the fact that it is an almost impossible task to carry out, due to our market economy, Carrefour has gone ahead and presented a list of 30 euros to relieve the economy of the citizens.
A list of 30 euros designed for the client
Carrefour has launched its list of 30 euros with the intention of being in force until next January 8. A measure, which according to the French chain, aims to contribute to the defense of purchasing power of customers. The products that make up this list are from the company's own brand, so they are guarantees quality of them and offering the lowest price in the market.
In this list of thirty products we find items that any family he has in his pantry. Among these we find foods such as preserves, pasta or sunflower oil, along with other cleaning, drugstore or parapharmacy items. Customers can freely choose the products you need among the thirty available or buy the complete list.
Criticism of Carrefour for this measure
Although the list of 30 euros of Carrefour has been applauded by different sectors of society, including the Government of Spain, there are voices that see in this performance a strategy commercial. And it is that in these situations, there are companies that take advantage of offer advantages citizens in exchange for a good image.
The criticisms focus on underestimating the list of products that make up the list, since there are staple foods not listed in the same. Also, it just so happens that some of them do not appear on this list. the ones that have become more expensive in the last few months. Among them we find olive oil, milk, eggs or fresh fruits.
A company focused on social causes
As we have already pointed out, we cannot say if Carrefour does it out of strategy or because it is a company with a social conscience, but the list of 30 euros It is not his first solidarity action. If we go back five months, in April, he already launched the campaign “To be able to choose is to be able to save”, where customers could choose without any restrictions the biggest discounts on the items they consumed the most.
The French food chain and the Spanish Red Cross have since 2008 launching the action “Vuelta al Cole solidaria”, a campaign in favor of children at risk of vulnerability. Through this action, Carrefour donate school supplies and serves as support so that customers can make the donation they want. A year ago, both entities signed a collaboration agreement to give job opportunities to people at risk of social exclusion.
Be that as it may, Carrefour continues with its social awareness strategy, trying to make life easier for citizens, especially those in the worst conditions. The list of 30 euros it will not solve the problem, but it will help many to have a little worse time. We can all help each other. TRUE?
