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The importance of quality and sustainability

Madrid Fusión has come to an end, a congress that if it can be defined in any way, it is with the talent and quality of all the professionals who have participated. It is pleasing to see that the quality of the product and of the professionals is really high and far superior to many other countries.

When you see so much quality, reflections arise. And it is that we have the great risk of resting on our laurels thinking that quality is something static and it is not. New needs arise and these must be satisfied with the highest quality. Another big risk is economic inflation and that some are tempted to lower their quality standards to adapt to this new reality. Let's hope not and that we persist to improve the quality even more.

 

Quality and sustainability

Two terms that should be one of them and that in the near future there will be no quality if everything around is not sustainable. The same thing will happen with ecology, it is useless to grow and produce organic products if the ecosystem is not sustainable and our children will not be able to enjoy it.

In congresses such as Madrid Fusión and Forum Gastronòmic you realize that gastronomy professionals are masterfully integrating sustainability, waste reduction and reuse. All to demonstrate that high quality can be maintained with real sustainability throughout the process.

Quality as a flag

As consumers, we must be demanding with the quality and sustainability of brands, fleeing from "greenwashing" whose marketing strategy is to use false sustainability to simply sell. In addition to quality, values ​​such as being honest and transparent in the product help brands to position themselves, especially outside our borders. A good example of this is the brand of the cave that in addition to having quality as its flag, it does so hand in hand with sustainability and transparency, reaping excellent results.

 

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