La Spain emptied It is a very popular concept these days in our social context. This situation makes life difficult for several people in various aspects that we would consider essential. For this reason, the supermarket DAY y The Exclusive they have allied for to facilitate food access to these areas of Spain. Find out!
The Exclusive and DIA together
La eating It is a right that no one should be deprived of. Unfortunately, many Spaniards live far from important centers of population. This makes it a challenge to fill the pantries of many families, since the trips necessary to stock up for a week can be expensive excesivo for many economies. "People get older and leave us," he explains The Exclusive, that eight years ago promoted this particular delivery service.
La demand it was more than obvious. The first week since the initiative began, only 7 orders were registered. However, in less than two months, the number of applications increase up to 250. This makes it clear that there was a trouble, a need. This is how the so-called social logistics arose, in which all kinds of services are offered with collaborators premises, ranging from gardening, furniture or technological products such as laptops and mobiles.
One of the elements This demand has increased the most is the Covid-19 pandemic. Many people, especially those who cross the threshold of old age, They have been confined at home to avoid contagion as much as possible. The prevention and reduction of the risk of get sick has prevented many people from leaving the safety of their homes, and in the homes furthest away from the centers commercial or grocery stores, this has been a problem.
La Exclusiva and its solidarity initiative
But what is it exactly this social initiative? It's about a entrepreneurship that seeks to reduce depopulation in the province of Soria, specifically. The Exclusive seeks to cover the needs of its inhabitants without adding any type of added cost. They work thanks to a system of social logistics which offers the following services:
- Log in to products and services of First need typical of the capital without any added cost and accessible to anyone who requests it.
- Saving of time and comfort that the collection and delivery of orders at home, something focused mainly on the elderly or workers.
- Security and improvement of collective well-being vulnerable such as the elderly to prevent them from taking unnecessary risks.
The Exclusive It is designed for people who live in small towns within the province of Soria. These have difficulties when it comes to getting certain products, so this movement arises to facilitate delivery to whoever requests it. And what goal are you looking for? On the one hand, it tries to cover the basic needs of any family or living place. And on the other hand, offer regular weekly contact with said clientele, in most cases corresponding to the elderly.
The history of the project
The idea of La Exclusive emerges in april 2013 given the situation of shortages in the towns from the province of Soria. For try solve this problem, they create a social enterprise that seeks to cover the basic needs of the inhabitants of the region. After several months of advisory and creation of the brand image, on January 7, 2014 the first route begins and in March the 5 planned routes that will supply to more than 120 towns.
In this way, the team The Exclusive has succeeded in bringing a more accessible food supply to homes in need than ever before. With the target to make fresh food and quality basic products available to the inhabitants of emptied Spain, Dia teamed up in 2021 with The Exclusive to facilitate the services that have ceased to be offered in the different towns of the region of Soria, one of the most depopulated Europe.
What do you think? Did you know about this solidarity project that has now joined DIA?
