Discover the favorite beer from the country! Its large number of variants and its flavor are a claim both for the Spanish population and for the Tourists. Today we talk about the favorite beers of the Spanish according to the region.
The favorite beer of each region
Each year, beer it becomes more and more popular all over the planet. In Spain, without going any further, the average consumption has reached 50 liters per person in 2021, according to a report by Brewers of Spain. For this reason, every year Tiendeo carries out a annual barometer in which the preference of the Spanish with the different brands of beer is reflected.
The preference remains in the country. The national beer outperforms foreign brands. The offer of Craft beerl also has a strong relevance, along with those of international origin. However, they are the big trademark those that have taken a large part of the cake, remaining as the most consumed by the Spanish throughout the entire peninsula.
The big surprise was the imported beers. Despite continuing to prefer the national product, the Spanish have begun to include more and more beers imported on their menus. There are even beer brands that represent more than 30% of the total searches in the beer market. The dutch beers (Amstel, Heineken) are undoubtedly the ones that generate the most interest with 15,2% of searches. Also the german beers and Mexican, although to a lesser extent.
the national top
Mahou remains as the most requested beer between the Spanish. It is no surprise, because last year he also achieved this position. 34,7% of national searches on beer are dedicated to this particular brand. In addition, it is the leading drink in 17 Autonomous Communities different. After this comes Amstel and Estrella Galicia, accumulating respectively 10,1% and 7,7% of the total national searches.
La Autonomous community more beer is, without a doubt, Madrid. The capital is the place where the most reeds are consumed in all of Spain, and it is also the place where Mahou is most successful. The second place it is occupied by Catalonia, closely followed by Andalusia. The most populous cities are also the most prone to imported brands. The website Money, confirms these trends with a consumption of 104 liters per person per year in Madrid, Seville, Malaga and Barcelona. The differences between beer brands is more pronounced according to the Autonomous community where we are
won't drink the same a Galician than a Madrilenian. In the Canary Islands and Galicia, in fact, Estrella Galicia is favorite beer in bars and supermarkets. For Andalusia and Extremadura Cruzcampo is the benchmark for freshness, while the Catalans prefer Estrella Damm. And in Aragon, the Aragonese brand Amber remains the favourite. For the Basque Country and Murcia, Amstel crowned as the most refreshing. Finally, in Navarra and the Balearic Islands, the most common thing is that beer is a San Miguel. The rest of the communities prefer Mahou.
The rise of the white label
Due to the inflation problems that we are having, many people have opted for the White marks when drinking beer. This is because this variety is substantially cheaper compared to established brands. Your searches occupy a 5,4% of total web searches on alcoholic beverages.
Among the most sought-after white brands, the beer offered Carrefour It is the one that accumulates the most searches. Specifically one (66,4%). This followed by the beers produced by Lidl, with one (29,9%), and Eroski, with a (1,8%).
Without a doubt, it is a very interesting way of knowing how to make your development works. Knowing the beer that triumphs more in your Autonomous community, surely you can enhance the customers of your bar or restaurant.
What do you think? Have you felt like a very cold beer?
