Discover the new combination from the hand of Coca-Cola y Jack Daniel's. What is special about it? Is this the first time that the soft drink multinational has released an alcoholic beverage? Let's see it!
Coca-Cola and Jack Daniel's: perfect co-branding?
The famous brand of whiskey Jack Daniel's joins the giant Coca-Cola. They do it to launch a canned mix of five degrees of alcohol. This will have a sugar-free version and will be released in Mexico at the end of the year before expanding to the globe.
What is striking about the new combination is the mixture of two such iconic drinks. In other words, both are part of the American collective imagination. However, this is not the first time that Coca-Cola has dabbled in the world of spirits. already did it with Little Mole. It is a hard seltzer made with fruit-flavored carbonated water and some alcohol. In the same line is Simply Spiked Lemonade, lemonade with 5% alcohol.
Furthermore, this 2022 it launched Fresh Mixed in collaboration with Constellation Brand, the manufacturer of Corona. It has a citrus flavor and a refreshing touch, ideal for the hottest months of the year. As we can see, the US multinational giant likes to try new alternatives. He knows that there is a demand for drinks without too much alcohol designed to enjoy drinking just enough.
Responsible consumption above all
Furthermore, the year and the packaging will include the logo of both Jack Daniel's like Coca-Cola. In addition to these, they will also have symbols of responsibility. These will indicate that only those of legal age can enjoy this elaborate mixture. As is logical, the RTD (ready to drink) will adhere to the responsible marketing protocols of Brown Forman, manufacturer of Jack Daniel's, and Coke.
How about? Do you think that co-branding is a strategy that works or, on the contrary, is it about ace up your sleeve when new ideas are scarce?
