The food company launches an exclusive product framed in its CSR project: Bee Careful, which fights against disappearance of bees. This is how it is born Hero and his solidarity honey, 100% of Spanish origin, which wants to show the commitment to conserve natural resources. With the support of the agricultural sector and also of a collaborating entomologist of the CSIC, the initiative wants to join the protection of the insect. Therefore, under the motto of 'Save the bees' this boat of Honey of flowers.
Objectives set with Hero and his solidarity honey
Faced with the problems of danger of extinction of bees, the adulteration of honeys and even the obstacles and infeasibility of the business suffered by many beekeepers. To solve all this wants to contribute Hero and his solidarity honey. Its main current objective is to plant flower margins of honey species that can take advantage of the bees.
In this way, they want to attract them to the wheat cultivation that has one of the grain suppliers of the Murcian company. Thus, the presence of these pollinating insects in agricultural settings. But in order to continue advancing in this plan, they want to use the sale of Hero and his solidarity honey 'Save the bees'. The idea is that the initiative Bee Careful keep growing, while bee populations increase.
Therefore, the objectives there are several, from protect the insect up to raising awareness and training farmers to develop good practices of sustainable intensive agriculture. Likewise, the group intends to preserve the diversity of fruits, plus support local beekeepers so that they can make quality honeys and obtain profitability. However, none of these missions would be possible without the help of consumers buying Hero and his solidarity honey, whose 360 gram unit costs about six euros. Do you dare to participate?
