With the arrival of summer, without a doubt, what you most want is a good frozen. To this day, the flavors are endless. On the one hand we have the more traditional: chocolate, strawberry, mint, pistachio ... and on the other, some of the most curious and rare: foie gras, stew, and even of Locust (yeah, how you read it) But this is a very innovative market - it is in sight - and new ideas emerge every day. So how would you stay if we told you that Donuts, the brand of those donuts that have accompanied us generation after generation, launches its own ice cream? That's right, this summer you can enjoy the donut ice cream In the format you like the most: you have it in a tub or on a stick.
Bimbo and La Menorquina join forces to create Donuts ice cream
From Bimbo -group to which Donuts belongs-, have joined with The Menorquina to present the one that has many ballots to be one of the products star this summer. It is, without a doubt, a very special collaboration: on one side is the company that owns the most popular donuts in the country, and on the other the experience of more than 80 years of the ice cream firm.
El donut ice cream It is the clear example that the famous donut company is not far behind. In a world like food, which is constantly changing and evolving, the firm has seen the opportunity to offer a product refreshing, original and unique without losing its unique flavor. “We continue to expand the brand beyond its core business, bringing its iconic flavor to other categories and expanding consumption occasions. Ice cream precisely allows us to enter on other occasions, in addition to compensate for the seasonality of the bakery market”, Publishes the magazine Info Retail on the statement of the director of New Businesses of Bimbo Iberia, Tabernacle Rico.
As we said at the beginning, they will be available in two formats. The first, the tub de 500 ml, which is already on sale in several supermarkets -Carrefour or El Corte Inglés, for example-; the flavor of always in a creamy texture and accompanied with a Donut syrup. The second, which will be available from July, is the USB stick; In order not to lose its essence, the shape is the same as that of the traditional donut -with its characteristic central hole-.
Addition donut ice creamAlso Donnettes -which, in the same way, belongs to Bimbo- has launched its summer product. If you fancy a refreshing dessert for these hot months, these are undoubtedly an ideal option. The flavor of always in a summer edition.
