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Beyond Meat and the new Mc Plant

McDonald's joins Beyond Meat in search of a hamburger made from vegetable meat. Will be called McPlant and will be available from February 14. However, only those who are in Roof tiles y California. Do you want to know more details? Stay tuned as we tell you.

Beyond Meat's McPlant put to the test

McDonald's is going to launch its first veggie burger to the US market. This can be made vegan by removing the cheese and mayonnaise. For this the fast food chaina has had the help of the company Blazer Beyond Meat. A company is responsible for developing meat substitute foods. It has done so, creating the McPlant hamburger based on a mix of peas, rice and potatoes.

The creators of this burger assure that the McPlant offers the same taste and texture than "an iconic McDonald's hamburger." To achieve this result, both companies have collaborated for three years. With the ultimate goal of achieving develop new plant-based products for the great American chain. However, it is not the first time that this burger has hit the market.

Beyond Meat
McPlant / source: instagram user @anaitasharifi

In November 2020, McDonald's introduced it to eight US locations. As a test. The idea is planned that see the light on february 14 of this same year. Date on which the company will introduce the McPlant burger in 600 stores around the metropolitan areas of the San Francisco Bay and Dallas– Ft. Worth.

An even bigger goal… and international?

The idea of ​​McDonald's and Beyond Meat to offer the mcplant burger in only a select few restaurants in the United States does it have a reason. which deals with learn more about the lawsuit of customers of these products. In other words, it is a measure tactic, if it is highly requested, its offer will be extended to more establishments. In addition, McDonald's stated that it was evaluating the impact of plant-based food preparation in company kitchens.

In case of assuming a milestone in the history of both companies and achieve success the McPlant would break through nationally. In other words, it would begin to be available in all establishments in the United States. This is estimated to be the case this year or, at the latest, in 2023. This is what some Wall Street analysts have predicted. This would mean that all 14.000 McDonald's restaurants in the United States would include this new vegetable meat burger in their menus.

Catching up with your biggest competitors

This new McDonald's ad comes in a context in which the big fast food chains are including plant-based food on their menus. Just two weeks before KFC launched its new line of “chicken”. This consisted of vegetable chicken strips made by Beyond Meat throughout the United States. Assuming this, the biggest plant-based chicken debut in history QSR (Quick Service Restaurant). Fast food services in Spanish. Similarly, Chipotle also launched a chorizo ​​derived from vegetables.

beyond meat
McPlant / source: instagram user @yasminjohalx

Starbuck, in 2020, took a risk by launching a breakfast sandwich made with vegetable sausage. This sausage is made by the company Impossible Foods, direct rival of Beyond Meat. In addition, Impossible food has also worked hand in hand with the direct enemy of McDonald's, Burger King. When in 2019 they introduced to the market the Impossible Whopper. A version of the typical and famous Whopper, but whose meat was made from a vegetable base.

Although, it seems that McDonald's has joined the trend of plant-based eating late, This is not like this. In 2019 it already tried to include a Beyond Meat burger in Canada. However, it didn't work. Like him, he tried to experimentally incorporate the McPlant in Sweden, Denmark and the United Kingdom.

@ella__vegan

The McPlant Burger 🍔 #foryou #mcplant #comfortfood #goodmoodfood #vegan

♬ Classic – MKTO

An ever-increasing proportion of society is turning to a vegetarian or vegan food. That is why we embrace the idea that there is food adapted to all types of diets in all restaurants and establishments. In this way, the contribution of McDonald's and Beyond Meat with the inclusion of the McPlant burger is a breakthrough. And you do you think? Do you still prefer a hamburger with meat of animal origin or do you opt for a vegetable one?

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