Port of the Indies is one of the preferred gin brands in Spain par excellence, in addition to being a pioneer in the category of Pink gin. Despite this, the company wants to continue making history with a new launch, the blackberry gin. A variety of the traditional and delicious drink with a very curious and interesting history. Do you want to meet her and know more about this new product? Stay with us to find out.
Port of the Indies Blackberry, by women
The new blackberry gin, with Blackberry, is created and designed for women, seeking to repeat the success it had with the Strawberry. Since 70% of its audience belongs to female segment. Therefore, in addition, the brand, with a template from 50% of women, aims to pay tribute to its most loyal fans. Likewise, the company wants to value all those women who have seen the birth and growth of the brand, who have been part of its history and who have contributed to the creation of their own identity.
Color Of the bottle, purple, also serves as a representation of the world of women, although the flavor was chosen before, without knowing that the blackberry would be the chosen element. 44% of the workforce decided to vote for this fruit from among all the other options.
The preferred and most consumed gin brand by the Spanish has decided to choose, among its ingredients for its new launch, the violets, to provide unmistakable soft and velvety floral notes; cinnamon, to enhance its sweet notes; Y blueberry, a bluish-black berry that provides a bittersweet and wild flavor that enhances and complements that of blackberry.
The beginning of the Puerto de Indias Strawberry brand
The brand was born in 2013 en Carmona, Seville, where two brothers mistakenly created a new subcategory of gin, the fruity. They were making raisins in brandy and it occurred to them to marinate strawberries in alcohol. In winter the experiment went well, but when spring arrived and with it "the heat of Seville" everything got complicated. The compact strawberries were diluted in the liters of alcohol. An error that they distilled and to which they gave a profit when others had thrown that essay in the trash.
Thanks to this and its entrepreneurial and disruptive personality, exports have been growing more and more, from its land to the whole world. Furthermore, the impulse that gave him the Pink Gin was essential to get Port of the Indies ranks even higher in the ranking of the best gins. It was the first strawberry to hit the market, which was a great flavor revolution and a new way of consuming and enjoying gin. Likewise, to this day, this category has conquered More than 40 countries and has managed to grow the gin segment globally.
Now with Port of the Indies Blackberry They aim to preserve its natural character but give the drink a completely unique touch. For that reason, the company has made a careful selection of ingredients to make its product something unique, smooth, cool and dry at once.
Similarly, Port of the Indies aims to connect with at least 50% of its consumers. Thus, they will be themselves, once again, the best brand ambassadors. To do this, they will launch an action of sampling unprecedented for the company and will distribute more than 250.000 miniatures of Puerto de Indias Blackberry among its consumers, mainly in the great region of Andalusia.
Whether or not you are one of the people who prefer gin over rum, you can't miss the latest news from Port of the Indies. You can find it at El Corte Inglés, on Amazon, at Carrefour or in specialized physical or online stores. What are you waiting for to enjoy this surprising blackberry gin? What did you think of the story behind the creation of the brand? Do you think it is a good idea to focus this product towards the female public sector? We think it's a great bet!
