Society increasingly demands higher quality of the food you buy. For this it requires a total knowledge of life of the product, from its upbringing or production, through its suppliers to its distribution. In response to these demands, Eroski, together with the AN Group, has released some labels that will allow you to obtain all this information. Do you want to know more information? We give them to you here.
Smart tags
The AN Group has joined forces with Eroski to launch the first smart tags. These will be integrated into the packaging of your poultry products. Exactly in the packs of Country Chicken Eroski Natur, prepared by the AN Group. Through it, consumers will be able to know a large amount of data about The origin of food that they acquire Fulfilling the commitment that both entities have to ensure transparency. And what will you need to be able to access all the information on this label? Only your mobile phone.
Consumers will only have to perform the simple act of bring the mobile phone closer to the label. Of course, you will have to remember to activate the NFC. With this you already have everything you need to obtain complete information. Related, of course, to the purchased product, in this case, Pollo Campero. They will be able to know: the farms on which the birds have been raised; notes on animal welfare and quality of life that they had. In addition to this it will include straight line recommendations. They will even be able to view a virtual reality video in which the different ways of raising birds are taught.
To carry out this innovation, the smart tags have had the incorporation of the most reliable technology on the market today. Thus, they include a single chip that has had to be pre-activated individually. Thus guaranteeing the authenticity of the information and thereby avoiding duplication. These two features differentiate these smart labels from other supports such as the well-known QR codes.
european project
This transparency initiative before the consumer is part of a European project. This is the “Increasing consumer trust and support for the food supply chain and for food companies”. I mean, a plan to increase consumer confidence and support for the food supply chain and food businesses. Translated to Spanish. This has been promoted by the food division of the European Institute for Innovation and Technology, EIT Food.
The AN group participates in this project with the objective of reinforcing the confidence of its consumers in the agri-food sector. For this, it has the help of other partners such as: the CSIC; the universities of Helsinki, Turin, Warsaw, Reading and the Autonomous University of Madrid. As well as technological centers such as: Azti, Technion and VTT. Companies: Strauss, Pepsico, DouxMatox, Eufic, Sodexo; and organizations such as Eufic.
What are common food labels?
Normally, all food packaging contain a label. Various data appear on it: the weight, the date of packaging, nutritional analysis, the expiration date or the indications for use, among other aspects. This label constitutes main means of communication between producers and consumers. The information shared in these messages is limited by international organizations such as the Organization of the United Nations for Agriculture and Food. Serving as a common international reference.
@eatingwithmaria
Although its regulation largely depends on the country of origin. There are some general rules related to the language used. this must be clear, concise and can never mislead. These do not apply equally to all products. Some products such as wines and transgenic foods have specific rules. Likewise, it happens with fresh products that require more information.
The addition of smart tags gives us confidence. And it is that when an entity makes available to the consumer all the information of a product it is because it has nothing to hide. We support this initiative and invite more brands to start it. We all like to know what exactly we consume and where it comes from. As well as what has been its elaboration process and who has intervened. All these issues solve smart tags. and you? Do you support this new technique?
