The Gourmet of La Roja it is the combination of gastronomy and football. Not everyone is aware of this, but in Spain there is also a food selection which follows that of the beautiful sport. Promote the brand Spain wherever our footballers go. Under license from the Royal Spanish Football Federation (RFEF), the cooks have chosen the most representative foods. Find out what they are here!
Wide variety of products at La Roja Gourmet
These are marketed under the brand's umbrella The Gourmet de la Roja. Like a national coach, it distinguishes the products top of the Spanish panorama. Thus, the club has such outstanding signings as the anchovies from Santoña or Iberian from Redondo Iglesias. Plus cheese de La Antigua, Masset wines o Ríofrío caviar.
The equipment is completed by appetizers such as Pafrites y Canned Serrano. It is also made up of cookies from Bio Dharma, in addition to the omelette and croquettes The Kitchen of Senén. As for commodities, we have the oil "Oleum Hispania" And coffee Guilis. There is also no lack of paellas from Chinata.
The selection process of the dishes took place in the sports city of Las Rozas. Therefore, the chef Kike Marti traveled to the team's training place from Mallorca. He was accompanied by his team of five chefs plus the brands involved. These include Arroz el Cazador, Sala Kitchens, Chuti Pesca and Bodegas Ángel Ríos.
Selection process
Upon arrival he was surprised by the logistics of football. He was also astonished to see the World Cup and the place where the VAR. He jokes by making a play on words between "drinking bar" and "VAR" in the SER. Explain how the process was when developing the brand The Gourmet of La Roja.
It mainly consisted of a tasting of products brand Spain high quality as mentioned above. The main dish they made was the paella. They chose this for being the most representative of our gastronomy. Internationally it is the most iconic.
This dish also stands out for its powerful visual impact. They focused on making a Valencian paella, since it is the most prestigious. Despite this, they innovated with to the Balearic and the Madrilenian. They added chickpeas to the Madrid paella as a tribute to the stew.
Development
The Gourmet de la Roja it is not a new brand. Started on 2018However, it is now when it is presented to the general public. This he has done through his websites www.elgourmetdelaroja.com. In addition, it has placed its products on the shelves of the large commercial areas. It aims to reach a wide market, in addition to that of gift sets.
This he wants to achieve through an agreement with the logistics group The portal. This is responsible for the distribution of the products. The philosophy of the launch is to combine the values of quality y brand Spain. Our country falls short of the logistics operator. That is why they have already established contacts with commercial offices in other countries.
The main objective is the Asian market. On this continent, fans of The Red. Marketing will focus on using the main symbols of our culture and selection focused on the inhabitants of each country.
Similar experiences
It should be remembered that it is not the first time that products have been distributed under the umbrella of The Red. Examples are various brands like Marquis of Concord o Jumilla. These launched limited editions whose bottle offered on its label The wine of La Roja. The designs vary but coincide in the images of footballers and the shield of Spain.
Another approach that gives The Gourmet de la Roja is the promotion of healthy nutrition. This is in accordance with the values of the sport and our traditional Mediterranean diet. The activities that promote a nutritious and balanced diet will be aimed mainly at children and youth players. Of course, will it be able to win over the general public also due to its price posted as product good gourmet food? We have to wait to know it ...
