Discover Peninsula Brewery, the factory that came from a garage in Caracas. What does Madrid water have to captivate a beer fanatic like its creator? Let's see it next.
His main claim
The Peninsula Brewery has been based in Madrid since its inception. Roman Jove (its creator), however, is a Venezuelan educated in United States and in United Kingdom. It is precisely this mixture that brings the magic to your drinks. His first hit consisted of the cGalactic herds. The duo, characterized by their bitterness, put these beers on the map.
The first one is called Hop on. Jove conceives her just as a first-born whom she has seen born and grow up. Old fox, for its part, it is aged in barrels. Its creator describes it as "noble and wise" and is inspired by the one he made in his garage in Venezuela. As if that were not enough, it was conceived as a tribute to his father. This, with which he shared pleasant moments brewing, inspired him to start his business.
Where does the creator of the Peninsula Brewery come from?
First of all, we must take a tour of the trajectory of the creator of the Peninsula Brewery. Studied a Bachelor in IIndustrial Engineering. After that a Master in Finance. However, the first training that brought him closer to the brewing world took place at UC Davis University in California. Your title of Master Brewers he is awakened by an old passion bug. I used to brew beer with his father in his garage in Caracas. In his native country it was difficult to set up a company of these characteristics.
https://www.youtube.com/watch?v=33N7dAuPs38
Thus, he continues his training with a course of Science and Technology of Beer Manufacturing. This time he travels to England to attend the Institute of Brewing and Distilling. He begins to convince himself that “having a factory is more than just making craft beer ».
Why in Spain?
The choice of Alcobendas as headquarters of Peninsula Brewery it is not by chance. First of all, her grandparents are Spanish. For this reason, he was already familiar with the culture. He describes the place as a place where "you don't have to be retired to enjoy yourself." In addition, there are compelling reasons why you chose the capital. To begin with, the tree The craft beer that the country lived offered immeasurable opportunities for growth.
However, the most outlandish reason was the Madrid water. He appreciates it highly because of its properties. He assures that "you can recreate the water you want from it and it is ideal for making any type of beer." The city of Madrid, for its part, offers an environment conducive to beer consumption. Multiple terraces and bars fill its streets. New restaurants open practically every day.
Successes reaped
Returning to the creations of the Peninsula Brewery… Old Fox was the first hit. Before opening his factory, he presented it to the Barcelona Beer Challenge 2016. Received gold medal! It was a tremendous starting point to win one of the most important beer competitions in Europe. In 2019 the brewery received the recognition of Best New Brewery. Without a doubt, a great boost for a small business.
La Cervecera Peninsula has been experimenting over the years. More than a hundred beers have been born from this small project! Its different recipes, each one more original than the last, try to please all palates. For example, the brand prepares a callRaspberry marmalade, This sour beer has 250 grams of fruit puree per liter. In addition to the colorful designs on its cans and bottles, hops are its trademark.
Beer culture
This in for Jove an aspect that should be deepened in Spain. To do this, you should place the drink in large surfaces (at the moment they only sell in CostCo) and bars and restaurants. In Anglo-Saxon countries it is common for craft beers to have their snout on the bars. Another way is to bring the beer culture to more consumers. For him "beer also has to be a celebration."
In order not to lose its roots (based on the American way of brewing) plays with his team by basketball Fridays. It does it in the basket of the factory itself. Without a doubt, this is a business that can explode if it really takes off craft beer culture in our country.
