These days there is a multitude of news that speaks of the crisis in the rabbit meat sector. The sector is highly affected by low prices, the result of what is even more worrying: the low consumption of this meat. Especially from the young people. It is estimated that in last 25 years, the consumption of Rabbit meat has fallen into Spain to the half. In addition, it is very likely that it will continue to decline.
It seems that it is not a meat commercially attractive for many people, despite attempts to dor new presentations and commercial formats. For this reason, the interprofessional sector in Spain, Intercun, has launched an advertising campaign. It is focused on young people and athletes with the slogan "If you do sports, rabbit meat", to try to stop the fall in consumption.
A boost to rabbit meat, easy and healthy
"Our goal is to spread the word that it is an easy-to-cook and very healthy meat", say those responsible to Great Products. In fact the Rabbit meat it is healthy for all types of people. It provides us with nutrients such as potassium, phosphorus, selenium and vitamins of group B (B3, B6, B12). The Vitamin B12 it is important in the growth and development of the nervous system.
It also contributes minerals like zinc, iron and magnesium. All very necessary for metabolic processes. The calorie level what gives us is with and it also has a low sodium level. In addition, it allows the use of aromatic herbs in its preparation, so the use of salt can be dispensed with.
But it is a meat that has poor acceptance among the public young, so since Intercun they invite this segment of the population to try it. Let them do it with the new presentations that allow cooking it very simply. Or in almost prepared dishes. While those who already consume it, they encourage them to introduce it more times in their diet.
Another big buyer is the restoration and from Intercun They promise to make efforts to increase their consumption. The baby rabbit offers some advantages. It is an animal completely adapted to Iberian Peninsula, which feeds on feed with cereals locally produced. In addition, farms consist of sustainable -they are usually familiar and of intermediate size-.
Their meat prices are currently low and it is easy to cook (in paella, sautéed, garlic, fried, etc). It is certainly a Mediterranean diet meat that we should consume more even if we don't do sports.
